As our Brand Specialist, you’ll work closely with the Brand Manager as a key partner in delivering day-to-day brand initiatives and keeping activities running smoothly across teams and markets. You’ll manage a range of brand projects, support research and tracking, contribute to PR and employer branding, and help ensure consistent brand expression across all B2C and B2B touchpoints. You’ll be part of our Tallinn-based Brand team, responsible for Coolbet’s brand strategy and consistent communication across all markets. If you are hands-on, highly organized, and a strong communicator who enjoys bringing structure to fast-paced environments, this role will give you the opportunity to create real impact by ensuring the brand is delivered consistently and to a high standard across everything we do.

Core responsibilities

• Contribute to strengthening Coolbet’s overall brand visibility, consistency, and positioning across key markets, ensuring alignment between internal culture and external perception.

• Lead and support employer-branding initiatives in close collaboration with HR, helping shape and communicate a clear and compelling employer value proposition across all touchpoints.

• Create and support the execution of employer-brand campaigns, content, and storytelling across social media, careers pages, and internal channels.

• Ensure consistent brand expression across all markets by maintaining clear documentation and safeguarding tone of voice, visual style, positioning, and brand guidelines.

• Maintain and develop brand asset libraries, improving accessibility and ensuring correct and consistent use across teams, partners, and markets.

• Support updates to product pages and back-office content to ensure alignment with brand standards and messaging.

• Coordinate brand tracking and market research, gathering and analyzing customer and competitor insights to support brand positioning and decision-making.

• Support events and merchandising activities through branding coordination, logistics support, and close collaboration with cross-functional teams.

• Drive small-to-medium brand project, operational content updates, tracking deadlines and deliverables, and supporting award submissions and other brand initiatives.

Experience and key competencies

• 3+ years in brand, marketing, communications, or similar roles. Experience in iGaming or online entertainment is a plus.

• Working knowledge of brand systems, guidelines, and visual/verbal identity across multiple touchpoints, including contributing to market or customer research, insight gathering, and brand measurement.

• Involvement in employer branding, including supporting employer value proposition development, culture storytelling, and creating recruitment-focused content across social and digital channels.

• Ability to support initiatives involving NPS, brand tracking, or funnel metrics.

• Proven track record of coordinating events or merchandising initiatives with precision and creativity.

• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-moving environment.

• High attention to detail with strong analytical thinking and a commitment to delivering quality work.

• Strong relationship-building skills and the ability to collaborate effectively across teams and markets. A proactive, hands-on, and curious mindset with a strong focus on problem-solving in a dynamic brand environment.

• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Task - Second Interview - Background check - Offer

• Start date: ASAP

• Open to candidates based in Estonia. Residence permit sponsorship available if needed.

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company delivering both B2C and B2B platforms across international markets. We offer sportsbook, casino, and poker experiences to players in 8 countries across 3 continents and provide advanced B2B solutions to operators in the US. Part of the Sega Sammy Creation gaming segment, our core team of 500+ experts collaborates across borders to create world-class experiences for both players and operators. With a strong presence at our Tallinn HQ, home to a diverse team representing over 50 nationalities, we bring different perspectives together to shape the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!