Lead our global VIP function and make a real impact on how we engage and retain high-value players. You’ll shape the strategy, operating model, processes, and team structures that empower VIP Managers to deliver measurable results across all markets. This hands-on leadership role offers the chance to build scalable VIP systems and frameworks, ensure programs are data-driven and aligned with both local market needs and company-wide goals, and drive long-term value across our global markets. You’ll also lead, coach, and inspire a multi-market team, fostering collaboration, clarity, and a results-focused approach. Reporting to the VP, B2C Marketing, you’ll play a key role in elevating the VIP function and shaping the Company’s long-term value creation strategy.

Core responsibilities

• Lead and shape the global VIP strategy, ensuring consistent execution across all markets and alignment with commercial goals.

• Define VIP KPIs, track performance, and balance short-term results with long-term loyalty and responsible gaming.

• Manage, coach, and develop VIP Managers, establishing clear roles, workflows, and team frameworks.

• Build and refine VIP processes, systems, and tools to support personalized engagement, real-time monitoring, and operational efficiency.

• Oversee VIP portfolios, analyze performance, identify opportunities, and provide actionable insights to senior leadership.

• Ensure governance, compliance, and risk management across VIP programs, adhering to responsible gaming, AML, and regulatory standards.

• Collaborate with CRM, Marketing, Product, BI, and Country Managers to deliver a seamless, data-driven VIP experience.

Experience and key competencies

• 5+ years in VIP management, high-value customer operations, or similar roles in iGaming.

• Experience managing multi-market teams and scaling processes, frameworks, and operating models.

• Strong understanding of sportsbook, casino, and poker products, VIP lifecycle, and player behavior.

• Skilled in using BI dashboards, CRM platforms, and player-level data to drive decisions and performance.

• Proven ability to own KPIs and deliver measurable commercial results.

• Excellent time management, prioritization, and hands-on problem-solving skills.

• You are a practical, approachable leader who empowers teams and communicates clearly across markets.

• Proactive, independent, and confident in taking action in a fast-paced environment.

• Organized, consistent, and reliable, with a collaborative, transparent, and long-term mindset.

• Excellent written and spoken English; knowledge of Estonian, Spanish, or Scandinavian languages is a plus.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• Comprehensive relocation support for a smooth transition.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Task- Second Interview - Background check - Offer

• Start date: ASAP

• Open to candidates based in the EU. Residence permit sponsorship available if needed.

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company delivering both B2C and B2B platforms across international markets. We offer sportsbook, casino, and poker experiences to players in 8 countries across 3 continents and provide advanced B2B solutions to operators in the US. Part of the Sega Sammy Creation gaming segment, our core team of 500+ experts collaborates across borders to create world-class experiences for both players and operators. With a strong presence at our Tallinn HQ, home to a diverse team representing over 50 nationalities, we bring different perspectives together to shape the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!