This Group-level role plays a key part in bringing the voice of the consumer into decision-making across marketing, product, proposition, and strategy. With a strong focus on the online casino market, you’ll turn customer behaviors, needs, and attitudes into clear, actionable insights that shape stronger propositions and smarter business decisions. You’ll lead both qualitative and quantitative research programs, building a deep understanding of players, markets, and competitors. Alongside external insights, you’ll also contribute to selected internal research initiatives, including staff engagement work in partnership with HR, supporting a broader, long-term insight agenda. Your insights won’t sit on a shelf - they’ll drive real decisions, shape strategy, and help us stay one step ahead of our players and competitors.

Core responsibilities

• Lead consumer insight across the Group, developing and delivering research programs that bring the voice of the player into decisions across marketing, product, and strategy.

• Partner with stakeholders to shape key business questions into clear research objectives.

• Design and manage qualitative and quantitative research across areas such as brand, audience needs, propositions, user experience, and customer satisfaction.

• Build a deep understanding of customer behavior, identifying key drivers of acquisition, engagement, retention, and loyalty, as well as unmet needs and growth opportunities.

• Translate insights into actionable, business-ready recommendations and present clear, compelling narratives to senior stakeholders.

• Drive a customer-first mindset, ensuring insights are embedded in decision-making across proposition development, go-to-market planning, and customer experience.

• Deliver competitor and market insight by tracking trends, analyzing propositions and customer journeys, and identifying opportunities for differentiation.

• Establish and run ongoing insight programs to monitor changes in customer attitudes, market dynamics, and engagement over time.

• Manage research partners and tools, ensuring high-quality delivery from brief to insight, and improving access to insights across the organization.

• Collaborate cross-functionally to support strategic initiatives and key business decisions.

Experience and key competencies

• 5+ years of experience in consumer insights, market research, or a related analytical field. Experience in online casino, gaming, or similar fast-paced consumer industries is an advantage.

• Expertise in qualitative and quantitative research, with the ability to design, interpret, and translate findings into clear, actionable business recommendations.

• Strong analytical capability, with experience using tools such as Excel, SQL, Tableau, Power BI, or survey platforms to synthesize multiple data sources into clear insights and a clear point of view.

• Good understanding of competitor analysis and market dynamics, with a consistent focus on the consumer perspective.

• Excellent communication and storytelling skills, with experience presenting insights and recommendations to senior stakeholders using clear and engaging presentation tools.

• Strong project and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Collaborative and curious mindset, comfortable working across teams, functions, and markets.

• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• Comprehensive relocation support for a smooth transition.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Screening Interview - Interview - Task - Leadership panel interview & task presentation - Background check - Offer

• Start date: ASAP

• Open to candidates based in the EU. Residence permit sponsorship available if needed.

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company delivering both B2C and B2B platforms across international markets. We offer sportsbook, casino, and poker experiences to players in 8 countries across 3 continents and provide advanced B2B solutions to operators in the US. Part of the Sega Sammy Creation gaming segment, our core team of 500+ experts collaborates across borders to create world-class experiences for both players and operators. With a strong presence at our Tallinn HQ, home to a diverse team representing over 50 nationalities, we bring different perspectives together to shape the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!