In this role, you’ll bring web experiences to life, combining strong visual design with hands-on front-end skills. You’ll build and maintain promotional pages and landing pages, create reusable content modules, interactive elements, and animations that make the user experience engaging and memorable. You’ll collaborate closely with Marketing, CRM, and Analytics teams to deliver campaigns, optimize content based on insights, and craft seamless digital journeys. Acting as the bridge between Marketing Design and IT, you’ll ensure everything is scalable, maintainable, aligned with brand guidelines, and performing at its best.

Core responsibilities

• Build, improve, and maintain promotional pages and web content to ensure quality, consistency, performance, and speed.

• Create landing pages using predefined content blocks, while integrating new copy, visuals, and campaign assets.

• Develop reusable content modules (e.g. offer cards, highlight boxes, quotes) and build new features based on campaign and content needs.

• Design and implement engaging animations and interactive elements, such as counters and countdowns, aligned with UX and performance best practices.

• Craft seamless user journeys that reflect the brand and drive engagement across the customer lifecycle.

• Collaborate closely with Marketing, CRM, and Analytics teams to deliver campaigns across channels and continuously optimize based on data insights.

• Act as a bridge between Marketing Design and IT/Frontend to ensure scalable, feasible, and smooth implementation.

• Develop and optimize widgets in Bannerflow and continuously explore new improvement opportunities.

• Implement and maintain analytics and tracking solutions (e.g. GA4, GTM, Fullstory) and contribute to technical SEO and strong on-page foundations.

Experience and key competencies

• 3+ years in website management, landing page optimization, or similar web-focused roles.

• Hands-on experience with modern CMS platforms, publishing workflows, and front-end code (HTML, CSS, JavaScript).

• Strong understanding of UX/UI, customer journeys, and behavioral analytics to drive engaging digital experiences.

• Experience optimizing website performance (Core Web Vitals, caching, CDN) and applying technical SEO best practices.

• Skilled in analytics and tracking setup (GA4, GTM, Fullstory or similar) and supporting API integrations.

• Familiar with web security, GDPR considerations, and version control (Git) in collaborative environments.

• Excellent stakeholder management and teamwork skills, and attention to detail, with the ability to deliver reliably under campaign timelines.

• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our benefits, Your happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• Comprehensive relocation support for a smooth transition.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Task - Second Interview - Background check - Offer

• Start date: ASAP

• Open to candidates based in the EU. Residence permit sponsorship available if needed.

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company delivering both B2C and B2B platforms across international markets. We offer sportsbook, casino, and poker experiences to players in 8 countries across 3 continents and provide advanced B2B solutions to operators in the US. Part of the Sega Sammy Creation gaming segment, our core team of 500+ experts collaborates across borders to create world-class experiences for both players and operators. With a strong presence at our Tallinn HQ, home to a diverse team representing over 50 nationalities, we bring different perspectives together to shape the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!