The Job in a Nutshell

In this role, you will bring our local marketing strategy to life by planning and executing campaigns, creating content, coordinating paid media, and managing digital assets. Your work will boost brand visibility, engage customers, and support revenue growth. You will collaborate closely with the local marketing team, CRM, digital marketing, and external partners to ensure all initiatives are on brand and deliver results. If you are organized, creative, and enjoy turning marketing ideas into campaigns that make an impact while working with different teams, this role is for you.

A Sneak Peek into Your Role

• Managing Coolbet’s social media channels in Estonia (Facebook, Instagram, YouTube) and creating or sourcing engaging content for posts and the website, including blogs, press releases, videos, images, and podcasts.

• Tracking, analyzing, and optimizing content and campaign performance across channels, including local Sportsbook, Casino, and Poker campaigns.

• Coordinating campaign calendars to ensure timely delivery of banners, videos, and promotional materials.

• Setting up, managing, and optimizing Meta and Google Ads.

• Managing sponsorships and marketing events, collaborating with relevant influencers and brand ambassadors, and supporting smaller marketing initiatives in Estonia, such as sports events and poker tournaments.

• Coordinating with Digital Marketing, CRM, affiliates, and vendors to deliver creative assets on time.

• Collaborating with different departments to make sure campaigns are on brand, effective, and delivering results.

You’re good at

• 3+ years of experience in marketing, content creation, or similar roles, with iGaming experience being a plus, supported by a degree in marketing, business administration, or a related field.

• Strong knowledge of social media platforms and management tools, including Facebook, Instagram, and YouTube.

• Excellent written and spoken English and Estonian.

• Creative mindset with excellent copywriting skills, a good graphical sense, and the ability to produce engaging content.

• Strong communication skills, a positive and proactive attitude, and great attention to detail.

• Ability to organize tasks, prioritize effectively, and work independently.

• Good understanding of sports, with an interest in gaming being an advantage.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our Benefits, Your Happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Task - Second Interview - Background check - Offer

• Start date: March 23rd, 2026

• Open to candidates based in Estonia and eligible to work here

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 8 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we’re shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!