The Job in a Nutshell

In this role, you’ll lead the strategy and execution of marketing systems and performance analytics. You’ll own the tools and processes for tracking, reporting, and insights, collaborating with marketing managers, product teams, and external partners to make data-driven marketing decisions. Your work will help streamline workflows and boost marketing impact across corporate initiatives and global gaming programs. If you’re someone who loves turning data into strategy, thrives on collaboration, and enjoys making marketing smarter and more efficient, this role is for you.

A Sneak Peek into Your Role

• Own the company’s marketing systems, ensuring they run smoothly, meet business goals, and maintain data integrity.

• Develop and maintain the product roadmap for marketing tools, prioritizing features based on stakeholder needs and business impact.

• Lead cross-functional collaboration to gather requirements, translate them into actionable tasks, and manage the product backlog for timely delivery.

• Deploy and manage marketing tracking solutions, tag management tools, and analytics platforms, ensuring accurate reporting and insights.

• Continuously improve workflows across marketing systems to boost efficiency and align with overall marketing strategies.

• Support marketing campaigns and requests from internal teams, affiliates, media partners, and agencies, providing guidance, training, or technical support as needed.

• Produce technical specifications, test implementations, audit tracking solutions, and troubleshoot issues, ensuring compliance with privacy standards and industry best practices.

You’re good at

• 5+ years of experience in product marketing, digital/performance marketing, or marketing technology roles, ideally in an Agile environment. A relevant bachelor’s degree or equivalent hands-on experience. Experience in iGaming is a plus.

• Strong data-driven mindset, with hands-on experience using analytics and attribution tools such as Google Analytics, AppsFlyer, and Looker Studio.

• Practical experience implementing and managing marketing technology and tracking tools (e.g. AppsFlyer, XtremePush, Google Tag Manager, Firebase, Meta), including marketing automation and attribution.

• A solid understanding of web technologies (JavaScript, HTML, CSS) and experience with Marketing SaaS solutions such as affiliate systems, tagging, and tracking pixels.

• Strong Excel skills to analyze, interpret, and manage marketing data, with keen attention to detail across tracking, reporting, and analytics.

• Ability to work closely with development teams to define requirements, prioritize feature development, and support SDK updates and technical implementations.

• Strong communication and project management skills, with the confidence to lead initiatives independently and collaborate across marketing, product, and engineering teams.

• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our Benefits, Your Happiness

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off. Combined with flexible working hours, you can make the most of your time off.

• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.

• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.

• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.

• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.

• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.

• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Second Interview - Background check - Offer

• Start date: ASAP

• Open to candidates based in Estonia. Residence permit sponsorship available if needed.

• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 8 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we’re shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!