The Job in a Nutshell

As a key member of the Sportsbook Campaigns team, you’ll be responsible for shaping the marketing strategy for Sportsbook campaigns in Europe & Canada and ensuring its execution across all relevant channels, including on-site campaigns and CRM. You’ll work closely with the Head of Marketing Operations, Project Managers, Country Managers, and the Sportsbook department to create engaging campaigns that attract new players and keep existing ones active and entertained. If you are creative, data-driven, and passionate about Sportsbook marketing, this is the role for you.

A Sneak Peek into Your Role

• Gaining insights into customers, industry trends, and behaviors in Coolbet’s European and Canadian markets, while creating, executing, and managing Sportsbook marketing campaigns, owning the central CRM, and collaborating with Country Managers on both central and local campaigns.
• Communicating with the sportsbook department to learn about product updates that could be utilized in campaigns, and to make any requests regarding the sportsbook offer that is needed to run effective campaigns.
• Tracking and analyzing campaign performance, player behavior, and KPIs, using insights to optimize marketing strategies and bonus spending.
• Running A/B tests on campaigns to improve their effectiveness.
• Managing the Sportsbook marketing budget efficiently.
• Monitoring industry trends, competitor activities, and emerging technologies to spot opportunities for growth and innovation.
• Supporting special projects, cross-functional collaborations, and responding to our Services department queries on Slack.

You’re good at

• You have a higher education in a marketing-related field and 3+ years of overall industry experience, including at least 1 year in a marketing-focused role. Previous leadership experience is a plus.
• Proficient in MS Excel and MS PowerPoint.
• You are passionate about sports and driven to create and optimize engaging campaigns, with familiarity with European and Canadian sports culture and market-specific customer behaviors being a strong advantage.
• Skilled at analyzing campaign performance and providing strategic recommendations. Creative and detail-oriented, with strong collaboration, communication, and planning skills.
• You thrive in fast-paced environments and stay focused while acting decisively under pressure. You can prioritize tasks, solve problems, multitask, and take initiative.
• Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our Benefits, Your Happiness

• Enjoy generous vacation time totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker!

Recruitment flow

• Interview - Task - Second Interview - Background check - Offer
• Start date: ASAP
• Recruiting from Estonia
• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning gaming company offering sportsbook, casino, and poker experiences in 10 countries across 3 continents. Owned by Sega Sammy Creation, we combine innovative technology with a passion for excellence to deliver top-quality entertainment directly to players, while also providing advanced B2B solutions to operators in the US. With a diverse team of 1100+, including around 300 based at our Tallinn HQ, representing more than 50 nationalities, we’re shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play. Find out more about Coolbet!