The Job in a Nutshell

We’re seeking a Senior Product Manager – Marketing Platform to join our dynamic Product team. In this role, you’ll take ownership of our marketing technology stack, collaborating closely with development teams, Product Managers, Project Managers, and business operations to drive impactful results.
You will be responsible for managing key marketing platforms (CRM, CMS, loyalty programs, segmentation tools, gamification features, and campaign management systems) and ensuring their continuous improvement. You’ll work with engineers to define priorities, groom backlogs, test and validate requirements, and serve as the go-to person for marketing technology updates and innovations. You will also collaborate with internal stakeholders and, when needed, external clients to ensure alignment with business objectives.

A Sneak Peek into Your Role

• Define and communicate the product vision and roadmap, ensuring alignment with marketing and business objectives.
• Work closely with stakeholders to understand business needs, upcoming initiatives, and technical constraints.
• Foster cross-team collaboration, creating and refining processes to improve alignment and execution.
• Establish a predictable product delivery cadence, ensuring transparency and accountability.
• Balance priorities between new feature development, tech debt reduction, bug fixes, and infrastructure improvements to enhance overall product quality.
• Organize, prioritize, and maintain the product backlog based on release strategy, customer value, and long-term vision.
• Conduct user acceptance testing (UAT) to validate that product increments meet quality standards and user expectations.
• Lead development team ceremonies, including stand-ups, backlog grooming, sprint planning, and retrospectives.
• Identify opportunities to optimize scope, ensuring features align with key business goals while maximizing impact.
• Manage trade-offs between quality, sustainability, and business needs, ensuring a well-balanced product strategy.
• Plan, coordinate, and oversee successful feature launches, ensuring seamless execution and adoption.

You’re good at

• Proven experience (4+ years) as a Product Manager, preferably with a focus on marketing technology or related enterprise software.
• Experience with marketing automation platforms, CRM systems, CMS platforms, and other marketing technologies.
• Having prior experience in the iGaming industry is a definite advantage.
• Confidently collaborating with technical and business stakeholders, and occasionally engaging with clients.
• Navigating agile development methodologies with ease and expertise.
• Communicating clearly and effectively, with a compelling presentation style.
• Making thoughtful decisions by evaluating value and prioritizing effectively.
• Fluency in verbal and written English is a must, as it's our primary means of communication.

Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match – we love close matches too!

Our Benefits, Your Happiness

• Enjoy generous vacation time 🌴 totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
• Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
• Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth👨‍🎓.
• Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
• Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
• We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
• ..plus, if you're not already a pro, we'll teach you how to play poker!♣

Recruitment flow

• Interview - Second Interview - Meet the team - Police record, and background check - Offer
• Start date: ASAP
• Recruiting from Estonia or EU
• Applications are open until we find the one - take the leap and apply now!

We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!

Location

Tallinn, Estonia

Coolbet is an award-winning sportsbook, online casino, and poker provider with a presence in 10 countries on 3 continents holding 5 gaming licenses. Together with GAN Limited, the company is set forth to become a dominant supplier in the USA markets. Our office is located in the center of Tallinn, Estonia, with approximately 400 employees from more than 50 countries. Coolbet's goal is to deliver the best gaming solutions possible by continuously focusing on product development and innovation while creating a new industry standard for responsible gaming. Find out more about Coolbet!